‘We may not be the biggest but we’re determined to be the best’
We’re all used to seeing AA and RAC vans. But Green Flag, with its business built around local garages (and with only a few branded vans) was more or less invisible. The task was to tell everyone they were out to challenge the big two. This ‘ant army’ spread the word in print, on screen and on the road. The campaign delivered a cost per quote of £28 (beating their target of £38) while year-on-year sales increased by 20%. Good work little fellas.