Christmas – ‘tis the season for intense competition in the phone and tablet market’

20 / 30 second ads promoting The CarPhone Warehouse festive offers. In the campaign’s first week, figures were impressive – 25,000 tablets sold, 65,000 post-pay connections (more than they’ve ever had in a week) and a 30% pre-pay share of the market smashing all targets. Ho ho ho!

‘With like-for-like revenues up 16%, I am delighted with our performance over the Christmas quarter’ Roger Taylor, CEO Carphone Warehouse